May 10, 2011


When it comes to hipsters, which city springs to mind? For many folks, it’s the Williamsburg section of Brooklyn, long consider the epicenter of all things ironic such as trucker hats and Pabst Blue Ribbon beer.

But guess what? Williamsburg is No. 2 on the hipster hit parade.

Who’s No. 1? It’s … Minnesota.

Yes, Minnesota. Land of a thousand lakes, brutal winters and “you betcha”. According to BuzzFeed, the state that birthed Bob Dylan, Prince and the Replacements leads the way in search volume for the term hipster.

Rounding out the top 5 are Oregon (because Portland really is just Brooklyn west), Massachusetts, and Illinois.

According to the lovely blue shading on the chart, Virginia falls somewhere near the bottom. North Carolina and Ohio rank higher than the Old Dominion.

Which leaves only one conclusion:

Hey Carytown, it’s time to step up your game.